Marketing Blog

How much should I spend on marketing? Date: Thu, Sep 25th, 2008 3:16:03 pm

It's the time year, if you haven't already then you might want to start thinking about deciding on a marketing budget for your company. A common question I get asked is there a quick fix or a rule of thumb or even magic formula to setting a market budget. Unfortunately the answers No.

And here's why if I might quote the bods from www.marketingprofs.com.

'There is NOT a specific standard percentage. In fact, it would be a real mistake to utilize such a number if it existed. That's because each category and each market and each situation is so different from others that an average is meaningless. The range is probably from 1% to 60%, or even more. It depends on the nature of the company, the industry, the company's objectives, what competition is doing, what the marketing strategy is, what you include as a marketing expense, and a dozen other factors.'

Sourced courtesy of http://www.marketingprofs.com/ea/qst_question.asp?qstID=8601

What should you spend?

Marketing Innovation Exhibition was a huge success Date: Thu, Sep 25th, 2008 3:44:29 pm

Attended the first Wales Marketing Innovation exhibition which welcomed 120 delegates, 16 speakers and 14 exhibitors. Richard Houdmont, Director for Wales (Chartered Institute of Marketing CIM), is discussing the possibility of a similar Forum in 2008 and is already planning the September 2008 conference for South Wales, on relationship marketing. Here's some of what you missed:

What's eMail Marketing? Date: Thu, Sep 25th, 2008 3:52:29 pm

Survey conducted by MORI Marketing Trend Survey for The Chartered Institute of Marketing found by contrast, spend increased on online marketing by 3.6% and is rising.

So we decided to do a feature on eMail Marketing to help wet your appetite. You may well ask.

What are email campaigns?

Web ad spend overtakes newspapers Date: Thu, Sep 25th, 2008 3:54:01 pm

Article By: BBC News Online 28 March 2007

Spending on UK internet advertising surged in 2006, overtaking newspaper ads for the first time, a report says.

Online advertising expenditure jumped 41.2% to £2.01bn during the year, the report by the Internet Advertising Bureau and PricewaterhouseCoopers said.

In contrast, spending on national newspaper ads grew just 0.2% to £1.9bn, taking a 10.7% share of the market.

Search marketing - beyond direct response Date: Thu, Sep 25th, 2008 3:58:26 pm

Recent research conducted by Hitwise and Yahoo! Search Marketing has revealed a growing trend amongst marketers to use internet search for more than just direct response.

By analysing the search usage of three leading UK organisations - Orange Retail, Sky and The AA, over a six-month period - we found these organisations used search as a powerful branding tool and as a yardstick for measuring the effectiveness of their offline campaigns, taking search beyond the realm of direct marketing...

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