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Squeezing the Juice Issue: 6 |
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It's been a bumper year end for us. A helter skelter ride for all, first the recession, then the freeze, and now the cloud over the UK. HML are having a fantastic Spring, raising the roof, with more great campaigns.
Thank you for all your support!
Your success means our success
Exceeding your expectations is our Goal. Here are a few new entries into our top 5 projects, so far this year.
* Dectag Tracking Solutions
The big launch in Europe of their Smart Tracking Solutions.
* Diamond Centre of Wales
Launch new collections and Wale's first Jewellery Design Event, exhibiting home-grown talent.
* Heath and Sports Healthcare Services
Expand B2B services to UK insurers, and Occupational Health strategy for 2010. And open another branch in Cardiff.
* Retail Merchandising Services
Rapid expansion into new premises and extend their one-stop-shop services for the retail industry.
* Beds Direct
Open new store in South Wales and launch a new online shop.
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So it is no surprise that many of you are squeezing the juice when it comes to your marketing budgets.
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For Christmas 2009, a campaign delivered by HML to coincided with Radio and Google advertising, comprised three email broadcast sent to customers leading up to Christmas.
Head of marketing and co-owner Sharon James reported that the email broadcasts was the -
'the best spend per buck, especially compared to magazine ads, which unlike email broadcast took time to get results and is difficult to measure.'
As a result further email campaigns have followed, and their first official newsletter designed by HML, to announce the forthcoming Exclusive Spring Gallery Event.
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With a reputation for manufacturing high quality named badges, at best market value, Dave wanted to make existing customers aware of their full products range and to sign up new resellers.
After an initial planning phase to build on their comprehensive Google Adword campaigns, Dave was ready to work with Gavin, our eMarketing specialist to prepare their first eMail campaign.
Initially, a pilot to target end-users of the product, provided some invaluable insight into the school market segment for named badges.
This paved the way for their first Newsletter which was planned for Christmas 2009 and did indeed generate much needed awareness of their full product range, and resulted in many new inquiries from resellers.
'From out first company Newsletter and competition, 25 customers have inquired and it's helped us to make everyone aware of all our product offerings. Looking forward to doing the next one.'
Dave Beese 2010
See their newsletter click here
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Get in touch today for a free consultation and see how HML could help. Call 0845 230 2812
Email: info@hmlmarketing.co.uk Web: www.hmlmarketing.co.uk