Case Studies

Traditional Window & Conservatory Company

Project Background - High growth manufacturer continues rapid expansion

Traditional Window & Conservatory Company continues to experience rapid growth since trading commenced 2 years ago, with a turnover now exceeding ’1M. The company manufacture and crafts wood window frames and windows using the finest quality materials, technology and workmanship. This has ensured they're market share has grown to become one of the leading manufacturers in their market.

Demand for more

The company have been inundated with demand for window and door accessories, such as latches, security locks and sash kits in every type of finish from brass to chrome. Simon Taviner the Manufacturing Director decided to investigate further and was soon able to establish a network of quality suppliers that could meet the demand.

Being a manufacturer and fitting company, Simon new the business didn't have the expertise to support multiple items supplied direct to business or public or have the ability to manage a supply chain. The finance manager Kim Taviner was brought in to help and soon a new idea was born to create a new division selling direct online. That's when HML were invited in to help and tender for the contract.

Project Process - A new company division is born

After an initial consultation and tender process, HML won the contract to provide an online shop for the project. The company also attracted assistance from Specialist Development Grant for E-commerce. The company decided to call the new division Traditional Ironmongery Company.

HML were able to automate the transaction process and provided detailed quality images of the products and information for display online, by sourcing material directly from their suppliers. This would reduce the administrative burden and allow them to focus on supply chain, dispatch and customer service for the new division.

After an initial consultation, HML followed up soon after, with a solution that included a fixed price E-commerce product called HitParade eShop. A project manager was allocated and the project was underway. HML provided a consistent momentum and the invaluable support needed to lead the client through their first ecommerce website project.

Our Results

Our Customer Satisfaction survey completed by the Finance Manger, Kim Taviner, revealed that our performance consistently exceeded expectations' in the following areas:

• Project delivering RESULTS and the QUALITY expected.
• Project team as team players and focus on deliverables.
• Consistency of personnel assigned through project life cycle.
• Project team listening, learning and problem solving approach.
• Our overall Service.
• Open, honest and timely communications, with no surprises.

What does Kim say?

'By taking advantage of HMLs HitParade eShop, to create our ironmongery product range, we hoped to keep pace with demand for Ironmongery accessories by providing customers with the opportunity to purchase online. However what swung it for us is HitParade's versatility.'

Kim Taviner
Finance Manager

What does Simon say?

'We have worked with HML before however this was a new project and an opportunity for us to see how they stacked up against the competition. They successfully bid for the work and we new we would be getting a professional team effort including project management, marketing, creative design and technical support. The stakes were high and we needed to know that our new company division was getting the best support our budget could buy.

HML provided that with a little help from their HitParade eShop and yes they really are Passionate about eShops. With this project they provided consistent support and ideas, and we're genuinely excited about the new venture online. Thanks for all the hard work, and a special thanks for Gavin for his unwavering patience in delivering our vision.'

Simon Taviner
Manufacturing Director

Check out Traditional Windows feedback from our Customer Satisfaction Survey. Click here. (PDF)

Visit the Traditional Ironmongery Company website.

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